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Daggerwing Group named a Global Top 10 Leader

Omnicom’s Daggerwing Group named as a top 10 global leader in communications and change management consulting in 2019 ALM report

In just one year, Daggerwing’s global rating jumped from #19 to #8 in relative ability to create impact for clients

NEW YORK – April 4, 2019 – Daggerwing Group, part of Omnicom Group, (NYSE: OMC), has been named a top 10 rated global leader in communications and change management consulting in ALM Intelligence’s 2019 Vanguard report.

The ALM Vanguard of Communications and Change Management Consulting Providers report annually assesses firms in terms of their relative ability to create impact for their clients.

After being rated as #19 for the first time in 2018, Daggerwing has jumped into the global leader category and is rated #8 for client impact. Other 2019 leaders named by ALM include Boston Consulting Group, McKinsey, PwC, Deloitte, EY, KPMG, North Highland and Eagle Hill Consulting. Omnicom is the only global marketing and communications network to have a change consultancy in the top ten.

“Daggerwing joins the ranks of the Vanguard leaders for the first time this year for two key reasons. As a creative design firm with global reach, Daggerwing knows how to leverage the power of marketing and branding to enable behavioral and culture change,” says Liz DeVito, Associate Director, Management Consulting Research with ALM Intelligence in the report. “As a change consultancy, the firm brings a strategic, economical, business-led approach to change that resonates with its C-Suite clients.”

In the capability area of strategy, Daggerwing Group claims the Best in Class spot. “Daggerwing has a unique ability to combine creative, insightful thinking with experience design to stimulate the executive imagination and identify strategic opportunities for change,” DeVito continues. “The firm is equally adept at answering client’s high-level questions about the impact of digital transformation on their future market position as it is in leveraging data analytics to help them look at their business through the eyes of employees and customers.”

“Our people love coming to work every day knowing they get to make a difference in the most powerful way – by changing the behavior of our clients’ customers and employees,” says Daggerwing Group CEO, Ewan Main. “This achievement belongs to our people around the world, and the great clients who trust Daggerwing to help them with their biggest transformation challenges.”

The study notes that over the past year, Daggerwing has expanded the context and scope of its services to address the challenges all executives and business leaders face as they cope with change across a range of business transformations, from cultural and organizational to customer-centric and digital.

Other specific comments about Daggerwing Group from the ALM Vanguard 2019 report:

  • Approach: “Daggerwing’s competencies for leveraging creativity and experience design are essential to how it delivers services.”
  • Practice Structure: “Daggerwing operates as a change consultancy providing executive alignment, culture activation, organizational and process change, and employee engagement services aimed at helping organizations accelerate growth.”
  • Service Delivery: “Services are delivered by multi-disciplinary teams of professionals with consulting backgrounds in corporate strategy, finance, organizational and behavioral psychology, HR, internal communications, creative, analytics and experience design.”

About Daggerwing Group

Daggerwing Group, an Omnicom Group company, founded in 1999, is a global change consultancy operating in North America, EMEA and APAC. Daggerwing believes that a company’s pace of growth is tied to customer and employee behavior change. That’s why Daggerwing helps companies accelerate growth by changing customer and employee behavior, fast. Daggerwing helps clients deliver on their brand promise to customers, activate culture to improve business results, implement organizational and process change, and inspire and equip employees to improve performance.

About ALM Intelligence

ALM Intelligence, a division of ALM Media LLC, supports legal, consulting, and benefits decision-makers seeking guidance on critical business challenges. Their proprietary market reports and analysis, rating guides, prospecting tools, surveys, and rankings inform and empower business leaders to meet business challenges with confidence. Please visit for more information.

Ewan is the Chairman & Co-Founder of Daggerwing Group. Executives at client firms have benefited from Ewan’s practical, hands-on approach to helping senior teams make rapid decisions, set priorities and take action to fuel faster growth through accelerated customer and employee behavior change. Building on a career history in global executive management roles and entrepreneurship, Ewan applies a unique perspective on the challenges Executives face in developing one coordinated approach to the drivers of business performance: delivering the brand promise to customers at an enterprise level, activating corporate culture to improve business results, realigning the organization’s structure and processes to adapt to constant change, and engaging and equipping employees to impact value delivered to customers.