Episode 1: Cheryl Ferguson


In the first episode of The Circle, host Rasshmi Shankar sits down with Daggerwing Group Co-Founder and President, Cheryl Ferguson. During their conversation, they discuss Cheryl’s career journey and the challenges and achievements she has experienced along the way. Cheryl shares her thoughts on how to build resilience and gives advice to women at all stages of their careers.

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Rasshmi Shankar is an Associate Principal at Daggerwing Group. Her experience includes supporting global clients in the payments, pharmaceutical, technology, and manufacturing industries to transform their cultures, bolster the employee experience, develop future of work strategies and define their vision and purpose. She is most passionate about driving practical, actionable change and creating people-centric cultures that foster authentic leadership and innovative thinking. Outside of work, you can find Rasshmi trying her hand at Improv or with her sketch pad and a strong cup of ginger tea.
Cheryl is the President and Co-Founder of Daggerwing Group – taking great pride in helping clients break the cycle of change management failure to see their transformation visions realized. For more than 20 years, Cheryl has worked globally on the people side of business transformation challenges ranging from corporate customer-centricity shifts and talent strategies to enterprise-wide culture change and the introduction of new operating models. She has deep specialization in helping marketing leaders at Fortune 500 firms transform the role of marketers and modernize marketing practices and capabilities.
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