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#3FastFacts – Attracting and Retaining Top Talent?

If you want to attract and retain top business talent for your organization, showcasing a strong Employer Value Proposition is a must. In this episode of #3FastFacts, we walk through the methods all companies can use to win the war on talent.

Transcript

Gisela Velterop

Today’s markets are experiencing a job boom, with unemployment rates at an all-time low.

Reem El Sayed

The search for talent is becoming hyper competitive with companies looking for better ways to attract, engage and retain top talent.

Gisela Velterop

Those winning at the talent game all have one thing in common – a strong employer brand.

Reem El Sayed

So, here are three fast facts on how to create an EVP.

Gisela Velterop

For your EVP to really resonate, it needs to reflect the reality of what makes your company a great place to work. Make sure to co-create your EVP with your people by asking them why they chose the company and why they stay.

Reem El Sayed

To be relevant, make sure you know exactly what your ideal candidate is looking for, and ensure messaging is relevant to them.

Gisela Velterop

And lastly, be distinctive. Know who is vying for similar talent and set your company apart.

Reem El Sayed

So, you’ve got your messaging and now the hard work starts. Your EVP needs to ring true from the very first touchpoint when candidates hear about your organization, to when they browse your career sites, their onboarding experience, their development, all the way through to their exit interview.

The more you reinforce your EVP, the better you become at retaining your people.

Gisela Velterop

Building and maintaining an EVP is much more than an HR initiative. It requires strong leadership by-in to transform the employee experience. This will attract the right people, engage them to perform at their best, and lastly, retain them, allowing you to hold onto your best talent and reducing the cost of turnover and lost productivity.

Gisela is a Managing Consultant with Daggerwing Group. She has a background in psychology, HR and Organizational Development which has fostered her keen interest in why people behave the way they do. She is a lifetime learner of behavioral science and tries to find robust and creative ways to weave it into work. Gisela loves to travel and uses the opportunity to try new foods and take colorful photographs.
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