Audio

Episode 2: Creativity in Change Management

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In this episode, host Chris Thornton interviews Creative Director Kate MacPherson. Kate is an award-winning Creative Director with over 13 years of experience in the creative industry and consulting combined. Kate blends her wide experience at Daggerwing, bringing creative planning, strategy and execution to the group. She and Chris discuss her own journey with change and how her transition from an advertising background has influenced her current role in change management. Importantly, Kate introduces the concept of “design thinking” and why this idea can help leaders initiate change and create an energy for their employees to move towards a goal.

Chris Thornton is a Senior Principal and member of the global leadership team at Daggerwing Group. In his role, Chris serves as a source of strategic counsel for Senior Executives with client firms, advising them on how to help clients achieve Executive alignment, transform their cultures and equip and enable people managers to lead and embed change. An expert in the people side of change with both client-side and consulting experience, Chris has worked with leading companies including Nestlé, Pfizer, and GE Aviation to do change right and make it stick. He is also an active speaker on business transformation, a driver of innovation in Daggerwing’s breadth of change consulting services, and the host of Daggerwing Group’s podcast, [email protected] Chris and his wife were featured in the New York Times for their love of pie.
Kate is a Principal, Global Creative Director at Daggerwing Group. She has over 13 years of award-winning experience in the creative industry and consulting combined. Kate blends her wide experience at Daggerwing, bringing creative planning, strategy, and execution to the group. She is passionate about delivering positive results through effective and breakthrough branding work in the space of internal communications and employee experience. She loves a good business challenge and working with teams to crack culture, branding, and transformation challenges. Kate is an interior design ‘junkie’ and is the proud mom of one son and two stepdaughters.