In this episode, host Chris Thornton interviews Creative Director Kate MacPherson. Kate is an award-winning Creative Director with over 13 years of experience in the creative industry and consulting combined. Kate blends her wide experience at Daggerwing, bringing creative planning, strategy and execution to the group. She and Chris discuss her own journey with change and how her transition from an advertising background has influenced her current role in change management. Importantly, Kate introduces the concept of “design thinking” and why this idea can help leaders initiate change and create an energy for their employees to move towards a goal.
