Episode 4: The Art of Language Persuasion

In this episode, host Chris Thornton interviews President at maslansky + partners, Lee Carter. In addition to her role there, Lee is a language strategist, researcher and author of the book Persuasion: Convincing Others When Facts Don’t Seem to Matter. During their conversation, Lee and Chris discuss using language to change hearts and minds, the importance of empathy, and why leaders should create a vision that people can actually see at their organizations.

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Chris Thornton is a Senior Principal and member of the global leadership team at Daggerwing Group. In his role, Chris serves as a source of strategic counsel for Senior Executives with client firms, advising them on how to help clients achieve Executive alignment, transform their cultures and equip and enable people managers to lead and embed change. An expert in the people side of change with both client-side and consulting experience, Chris has worked with leading companies including Nestlé, Pfizer, and GE Aviation to do change right and make it stick. He is also an active speaker on business transformation, a driver of innovation in Daggerwing’s breadth of change consulting services, and the host of Daggerwing Group’s podcast, [email protected] Chris and his wife were featured in the New York Times for their love of pie.
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