In this episode, host Chris Thornton interviews President and Co-Founder, Cheryl Ferguson about Daggerwing’s experiences helping companies successfully put the customer at the center of their business. As part of their conversation, Chris and Cheryl discuss a recent Forrester case study on how Daggerwing strategically partnered with HP to create a culture of customer obsession that transformed their printing business. Cheryl also speaks on the idea that the convergence of data, personalization and design thinking is changing how entire companies are holistically managing customer experience design.
