Episode 10: The Importance of Executive Alignment


In this episode, host Chris Thornton talks with Daggerwing Group CEO and Co-Founder Ewan Main about the importance of executive alignment and how it’s key to getting change right the first time. They discuss what makes Daggerwing Group a secret weapon for CEOs, and explore practical client examples of how we’ve helped CEOs make change happen and make it stick. Ewan also reflects on the key lessons he learned as a leader in 2020, and how organizations will need to continue to change in 2021.

Ewan is the CEO and Co-Founder of Daggerwing Group. Executives at client firms have benefited from Ewan’s practical, hands-on approach to helping senior teams make rapid decisions, set priorities and take action to fuel faster growth through accelerated customer and employee behavior change. Building on a career history in global executive management roles and entrepreneurship, Ewan applies a unique perspective on the challenges Executives face in developing one coordinated approach to the drivers of business performance: delivering the brand promise to customers at an enterprise level, activating corporate culture to improve business results, realigning the organization’s structure and processes to adapt to constant change, and engaging and equipping employees to impact value delivered to customers.
Chris Thornton is a Principal at Daggerwing Group. In his senior role, Chris has worked with leading with companies including Nestle, Amgen, GE Aviation, Cox Communications and Pfizer to do change right and make it stick. He helps clients meet strategic goals by transforming their cultures, and equipping and enabling people managers to lead and embed change. He is also the host of Daggerwing Group’s podcast, [email protected] Chris and his wife were featured in the New York Times for their love of pie.