Episode 10: The Importance of Executive Alignment


In this episode, host Chris Thornton talks with Daggerwing Group CEO and Co-Founder Ewan Main about the importance of executive alignment and how it’s key to getting change right the first time. They discuss what makes Daggerwing Group a secret weapon for CEOs, and explore practical client examples of how we’ve helped CEOs make change happen and make it stick. Ewan also reflects on the key lessons he learned as a leader in 2020, and how organizations will need to continue to change in 2021.

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Ewan is the CEO and Co-Founder of Daggerwing Group. Executives at client firms have benefited from Ewan’s practical, hands-on approach to helping senior teams make rapid decisions, set priorities and take action to fuel faster growth through accelerated customer and employee behavior change. Building on a career history in global executive management roles and entrepreneurship, Ewan applies a unique perspective on the challenges Executives face in developing one coordinated approach to the drivers of business performance: delivering the brand promise to customers at an enterprise level, activating corporate culture to improve business results, realigning the organization’s structure and processes to adapt to constant change, and engaging and equipping employees to impact value delivered to customers.
Chris Thornton is a Senior Principal and member of the global leadership team at Daggerwing Group. In his role, Chris serves as a source of strategic counsel for Senior Executives with client firms, advising them on how to help clients achieve Executive alignment, transform their cultures and equip and enable people managers to lead and embed change. An expert in the people side of change with both client-side and consulting experience, Chris has worked with leading companies including Nestlé, Pfizer, and GE Aviation to do change right and make it stick. He is also an active speaker on business transformation, a driver of innovation in Daggerwing’s breadth of change consulting services, and the host of Daggerwing Group’s podcast, Change@Work. Chris and his wife were featured in the New York Times for their love of pie.
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